Philadelphia Orchestra’s Asian Patron Tour
In 2016, the Philadelphia Orchestra, continuing its 50-year legacy of international cultural exchange, became the first western orchestra to sign an official Memorandum of Understanding with the Government of Mongolia. In support of the ensuing celebration, ATA was hired to create a patron trip to three countries—China, Mongolia, and Korea.
We took the orchestra’s performance schedule with its complicated logistics and concerts and built an exciting and meaningful program that allowed donors to hear their orchestra play in new venues, interact with the musicians and learn about local musical instruments and traditions. They even stayed in a Mongolian gher camp for a night to extend their understanding of traditional local life. Guests described the program as: “Exciting, exotic, well-planned, colorful, fun, informative, and comprehensive.”
There is no better way to connect with others than traveling together. Patrons returned home with a deeper commitment to their orchestra and the orchestra cemented key relationships.